Data Analysis & Performance Measurement of Institutional Websites
Social Governments Institute (SGI)
Data Analysis & Performance Measurement of Institutional Websites Workshop
From July 20 to 24, 2025 / Istanbul - Turkey / Participation Fee $1250
Introduction:
This workshop aims to explore effective data analysis methods to measure the performance of institutional websites, enhance user experience, and achieve marketing objectives.
Objectives:
- Gain a comprehensive understanding of data analysis principles.
- Acquire practical skills in using data analysis tools.
- Develop the ability to analyze data to assess the performance of institutional websites.
- Enhance user experience and achieve marketing goals.
Proposed Topics
Concept and Importance of Data Analysis
- Definition of data analysis.
- The importance of data analysis in understanding website performance.
- Types of data that can be analyzed.
Data Analysis Tools:
- Google analytics.
- Matomo.
- SEMrush.
- Ahrets.
- Crazy Egg.
How to Collect Data from Websites
- Using Google Analytics.
- Utilizing other data analysis tools.
- Using Application Programming Interfaces (APIs).
Analyzing User Behavior:
- User behavior metrics.
- Analyzing user pathways.
- Bounce rate analysis.
- Conversion analysis.
Website Content Analysis:
- Real-time data analysis.
- Presenting case studies.
- Successful experiments and best practices in the field.
Target Audience:
- Digital marketing specialists – Data and marketing analytics experts.
- Website owners – Government employees in marketing and website management departments.
- SEO (Search Engine Optimization) specialists.
- Web developers.
- IT department managers in public and private sector organizations.
Workshop Registration
radwa.riad@socialgovernments.com
Phone Number
+971 50 298 0938
Registration Form
Register Now for the Workshop