Social Media Officials in Government Institutions Forum

Social Governments Institute (SGI)
Social Governments Institute (SGI) > Institute’s Events > Social Media Officials in Government Institutions Forum

Social Media Officials in Government Institutions Forum: Challenges & Opportunities

From April 28 to 29, 2025 / Dubai, United Arab Emirates / Participation Fee $750

Introduction:

The use of social media in government institutions is a fundamental part of modern communication and engagement strategies. These platforms serve as an effective way to build relationships with citizens and the public, enhance direct communication, and promote transparency. Social media officers in both government and private sector institutions play a crucial role in the success of these strategies. This forum aims to equip participants with the latest knowledge and skills needed to effectively manage social media accounts for institutions.

Objectives:

  • Understanding the importance of social media for institutions.
  • Identifying the skills required for effective management of social media accounts.
  • Learning about best practices in social media communication.
  • Discovering the latest developments in the field of social media.
  • Networking with peers from various institutions to exchange experiences.

Proposed Topics

Social Media Fundamentals:

  • Developing a social media strategy.
  • Measuring social media performance.

Advertising on Social Media Platforms:

  • Different types of advertisements.
  • Targeting the right audience.
  • Measuring advertising performance.

Social Media Crises:

  • How to handle crises.
  • Best practices for crisis management.
  • Case studies of social media crises.

Future Trends in Social Media:

  • Artificial intelligence and social media.
  • Virtual and augmented reality for social media.
  • Social media trends in the future.

Target Audience

  • Social media officers in government and private institutions.
  • Administrative and executive leaders in the information sector.
  • IT unit managers.
  • Marketing unit managers.
  • Public relations unit managers.

Forum Registration

Email

radwa.riad@socialgovernments.com

Phone Number

+971 50 298 0938

Registration Form

Register Now for the Forum