Planning & Managing Social Media Marketing Campaigns in Institutions

Social Governments Institute (SGI)

Social Governments Institute (SGI) > Institute’s Events > Workshops > Planning & Managing Social Media Marketing Campaigns in Institutions

Planning and Managing Social Media Marketing Campaigns in Institutions Workshop

From July 20 to 24, 2025 / Istanbul - Turkey / Participation Fee $1250

Introduction:

In today’s world, social media has become a fundamental platform for engaging with audiences and achieving marketing goals. Therefore, it is essential for institutions to develop a strong social media marketing strategy. This workshop aims to equip participants with the necessary skills and knowledge to plan and manage successful social media marketing campaigns.

Objectives:

Understand the principles of social media marketing.
Learn how to develop an effective social media marketing strategy.
Master the skills needed to create engaging content.
Gain insights into measuring and analyzing social media marketing campaign results.

Proposed Topics

Social Media Marketing:

Key social media platforms.
Social media marketing strategies.

Creating Engaging Content:

Using image and video editing tools.
Publishing content on social media platforms.

Analyzing Social Media Marketing Campaign Results:

Utilizing analytics tools.
Optimizing marketing campaign performance.

Advertising on Social Media:

Targeting the right audience.
Measuring ad performance.

Exploring Successful Industry Practices:

Best practices.
Q&A session.

Target Audience:

Digital marketing specialists.
Public relations managers.
Business owners and small to medium-sized enterprises (SMEs).
Digital marketing professionals in both the public and private sectors.
Social media managers in government and private organizations.
Content creators in the public and private sectors.

Workshop Registration

Email

elham.momtaz@socialgovernments.com

Phone Number

+971 48 714 107