Social Media Crisis Management in Institutions

Social Governments Institute (SGI)

Social Governments Institute (SGI) > Institute’s Events > Workshops > Social Media Crisis Management in Institutions

Social Media Crisis Management in Institutions Workshop

From December 14 to 18, 2025 / United Arab Emirates / Participation Fee $1250

Introduction:

With the widespread use of social media, these platforms have become a primary space for interaction between organizations and their audiences. While these platforms offer great opportunities for communication and promotion, they can also become a source of crises and issues. This workshop aims to provide you with the tools and skills necessary to handle social media crises efficiently and effectively.

Workshop Objectives

This workshop aims to enhance the ability of participating organizations to effectively manage social media crises and strengthen engagement between government entities and the local community:

Understand the concept of social media crisis management.
Identify the types of crises that organizations may face on social media.
Learn the steps to develop an effective social media crisis management plan.
Gain skills in monitoring and tracking social media activities.

Effectively handle complaints and negative comments.
Learn how to create effective content during crises.
Understand future developments in social media crisis management.

Topics:

Introduction to Social Media Crisis Management:

Types of crises on social media.
Steps to develop a social media crisis management plan.

Monitoring and Tracking Social Media:

Sentiment analysis.
Handling complaints and negative comments.

Creating Effective Content During Crises:

Utilizing social media tools for crisis management.

Case Study: Examples of Social Media Crises:

Future developments in social media crisis management.
How to evaluate the effectiveness of a social media crisis management plan.
Best practices for managing social media crises.

Practical Exercise: Managing a Simulated Crisis:

Summary of key takeaways from the workshop.
Distribution of participation certificates.

Target Audience:

Digital Marketing Officers
Public Relations Managers
Business Owners and SMEs

Digital Marketing Specialists in the Public and Private Sectors
Social Media Managers in the Public and Private Sectors
Content Creators in the Public and Private Sectors

Social Media Crisis Management in Institutions