Digital Government Communication Strategies in Virtual Worlds (Metaverse) Course "Towards Innovative Government Communication in a Virtual World"
Category: Digital Government Communication Strategies
Duration: 5 Days
Date: From August 3 to 7, 2025
Location: Hashemite Kingdom of Jordan
Participation Fee: $1500
Description
Introduction
In light of the rapid technological advancements happening worldwide, it has become essential for Arab governments to adopt modern and effective communication strategies that align with the digital age. This is where the Metaverse comes into play, representing the future virtual environment that enables individuals and institutions to interact in new and innovative ways. This training program aims to equip government employees with the knowledge and skills necessary to leverage the potential of the Metaverse in improving government communication and enhancing relationships with citizens.
By the end of this program, participants will have gained a deep understanding of the challenges and opportunities the Metaverse offers, along with a set of tools and strategies that can be applied to enhance their digital communication using a three-dimensional environment that allows users to interact within a shared virtual space. This includes creating interactive content, organizing virtual events, and engaging with the public in new and innovative ways.
Objectives
By the end of this course, participants will be able to:
- Understand the fundamental concepts and technologies used in the Metaverse.
- Develop effective communication strategies in virtual worlds.
- Use the Metaverse to organize government events and deliver interactive services.
- Address cultural and technical challenges in implementing Metaverse strategies.
- Measure and analyze the effectiveness of communication strategies in virtual worlds (Metaverse).
Topics
First Topic: Introduction to the Metaverse:
- Definition of the Metaverse and its benefits for governments.
- The history of the Metaverse’s evolution.
- Practical examples of government uses.
Second Topic: Core Technologies in the Metaverse:
- Virtual Reality and Augmented Reality.
- Popular Metaverse platforms.
- Tools for developing interactive content.
Third Topic: Communication Strategies in the Metaverse:
- Developing interactive content.
- Using the Metaverse for government events.
- Engaging with the public in the virtual environment.
Fourth Topic: Challenges and Solutions:
- Cultural challenges in adopting the Metaverse.
- Technical challenges and how to overcome them.
- Political and legal challenges.
Fifth Topic: Measurement and Analysis:
- Key performance indicators for Metaverse communication.
- Analysis and evaluation tools.
- Improving strategies based on data.
Target Audience
- Digital Communication Officers
- Social Media Teams
- Website Managers
- eGovernment (eGov) Team
- Government Communication Officers
- Media Relations Team
- Public Relations Team
- Official Spokespersons
Teaching Methodology
To ensure the achievement of learning objectives, the program will follow a diverse teaching methodology that combines both theoretical and practical approaches. The teaching methodology includes the following elements:
- Interactive Lectures: Providing theoretical insights into key concepts and techniques, supported by real-world examples and case studies.
- Group Discussions: Encouraging participants to exchange experiences and ideas through guided discussion sessions during the course.
- Applied Case Studies: Analyzing case studies from other governments to provide insights into best practices and challenges.
This methodology ensures effective interaction between participants and instructors, leading to outstanding training outcomes. Upon completing the course, participants will receive:
- A certificate of completion from the Social Governments Institute (SGI).
- The course materials in a digital format.
Course Registration
sgi@socialgovernments.com
Phone Number
+971 48 714 107
Registration Form
Register Now for the Course