Managing Community Engagement and Citizen Inquiries via Social Media Platforms Course

Social Governments Institute (SGI) > Training Plan > Managing Community Engagement and Citizen Inquiries via Social Media Platforms Course

Managing Community Engagement and Citizen Inquiries via Social Media Platforms Course "Sustainable Digital Communication with the Public"

Category: Government Communication via Social Media Platforms

Duration: 5 Days

Date: From December 14 to 18, 2025

Location: Republic of Tunisia

Participation Fee: $1500

Description

Introduction

Amid rapid digital transformation, social media has become a vital tool for government institutions to enhance communication with citizens and local communities. Managing digital communities is a key task to ensure effective and sustainable engagement with the public, contributing to building trust and increasing credibility between the government and citizens. By responding to citizens’ inquiries and managing digital communities effectively, governments can promote civic participation and achieve strategic communication goals.

This training course aims to equip government officials with the knowledge and skills necessary to effectively manage digital communities on social media platforms. Participants will learn how to build community engagement strategies, encourage positive participation, and manage discussions professionally. The course will also address how to handle negative comments and rumors in ways that strengthen trust and credibility.

Objectives

By the end of this course, participants will be able to:

Understand methods for developing effective strategies for managing digital communities on social media.
Learn techniques to encourage positive participation and build sustainable relationships with the public.
Understand how to effectively handle negative comments and rumors.
Learn how to use analytical tools to measure and improve community engagement.
Understand how to apply best practices in managing digital communities for governments.

Topics

First Topic: Managing Digital Communities:

The importance of managing digital communities for governments.
Goals of digital community communication.
The evolution of social media and community management.

Second Topic: Tools for Managing Community Engagement:

Analyzing the target audience and identifying their needs.
Planning and creating effective engagement strategies.
Encouraging positive participation and providing added value.

Third Topic: Digital Citizen Relations Team:

Designing digital engagement team structures.
Systems for measuring the quality of citizen relations.
Best practices and government applications.

Fourth Topic: Handling Negative Comments and Rumors:

Strategies for effectively responding to negative comments.
Dealing with rumors and fake news in ways that build trust.
Building trust through transparency and open communication.

Fifth Topic: Measuring and Analyzing Community Performance:

Tools for measuring community engagement.
Data analysis and reporting.
Improving strategies and deriving lessons learned.

Target Audience

Digital Communication Officers
Social Media Teams
Website Managers
eGovernment (eGov) Team

Government Communication Officers
Media Relations Team
Public Relations Team
Official Spokespersons

Teaching Methodology

To ensure the achievement of learning objectives, the program will follow a diverse teaching methodology that combines both theoretical and practical approaches. The teaching methodology includes the following elements:

Interactive Lectures: Providing theoretical insights into key concepts and techniques, supported by real-world examples and case studies.
Group Discussions: Encouraging participants to exchange experiences and ideas through guided discussion sessions during the course.
Applied Case Studies: Analyzing case studies from other governments to provide insights into best practices and challenges.

This methodology ensures effective interaction between participants and instructors, leading to outstanding training outcomes. Upon completing the course, participants will receive:

A certificate of completion from the Social Governments Institute (SGI).
The course materials in a digital format.